On Tuesday December the 8th, Marty Parker, Managing Director of Waterstone Human Capital, took part in the "How To Market Your Small or Mid-Sized Business (So That It Doesn't Look Like One!") seminar at the Toronto Board of Trade.

The event was organized by the Toronto chapter of the American Marketing Association.

Noel Hulsman, the editor of the Small Business section at The Globe and Mail, moderated the panel which focused on successful SMB marketers. Marty discussed how Waterstone Human Capital developed the Canada's 10 Most Admired Corporate Cultures program.

For video highlights, click HERE.